Our Clients

Bracket7's clients range in size from early-stage startups to established Fortune 500 brands and in such industries as e-commerce, transportation services, media & telecommunications and consumer discretionary. Our development process allows us to execute across a variety product segments and client sizes.


The Founders

Bracket7 was a formed from the merger of DigitalToniq, LLC and Y Factorial, LLC, two independent software consulting firms headed by Dan Snider and Ryan Daigle, respectively. Combined they have over 40 years of experience in the software and technology field including machine automation, embedded systems, internet scale web applications and mobile development. Read more about Dan and Ryan

Our Name

As a name, Bracket7 represents the seven principles that underscore our approach to product development. Brackets are commonly used in programming to denote a list of items and seven is the average capacity of an inidividual's working memory. With that in mind, here are the seven guiding principles of Bracket7:

  1. Ideas are cheap. Execution is everything.
  2. Visual design is a key differentiator and every pixel matters
  3. Performance, even minute, does affect the user experience
  4. A holistic approach that encompassess aesthetics, performance, development and features will yield the best product
  1. A competent development team does not need hand holding or daily meetings to stay on track
  2. By hiring only extremely talented and independent-minded people, a disproportionate level of productivity can be achieved
  3. A client project should be treated as one's own, doing everything possible within a given budget and deadline to build the best possible product

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What We Do

Bracket7 is a technology services company that specializes in the development of iPad, iPhone and web applications and scaleable internet systems.

Our experience in mobile and web application development allows us to work on both sides of internet-backed iPad and iPhone applications and reduces the overhead and integration costs associated with engaging multiple development shops.

Our Approach

We do not merely implement functional specifications - we help our clients to create the best product by focusing on design, usability, performance and functionality throughout the various project phases.

We believe that visual design, aesthetics and polish are an integral part of all projects and work best when our clients have similar priorities.

Who We Are

Bracket7, located in the Raleigh-Durham area of North Carolina, develops solutions for start-ups, mid-sized companies and Fortune 500 companies around the world in diverse industries such as media, pharmaceuticals, consumer goods and e-commerce.

Our clients include Viacom/MTV, Bidfire, DuPont, Zavers, Escort, Anheuser-Busch, Baxter Healthcare, Schlumberger, GlaxoSmithKline and Kimberly-Clark, among others.